Self-Positioning and Creating a Personal Brand Essay. In the competitive world of employment and entrepreneurship, it is important to position yourself to facilitate personal development. The term branding has been relegated to companies and celebrities. However, everyone should work on developing a personal blogger.comted Reading Time: 9 mins Nov 26, · This paper aims to establish the impact of CSR on brand image. The context covers the hospitality industry of China. For data to be collected, intensive interviews have to be done in addition to literature. The employee fraternity of most Chinese hotels Excerpt from Essay: Branding is a critical source of competitive advantage for firms. It is one of the only sources of sustainable competitive advantage, because your competitors can never duplicate your blogger.com paper will explore the value of branding, to highlight the ways that a company can create, reinforce and leverage its brand to enhance corporate value
Sample Essay On The Impact Of CSR On Brand Image In Chinese Hospitality Industry | WOW Essays
We use cookies to enhance our website for you. Proceed if you agree to this policy or learn more about it. Type of paper: Essay. Topic: HospitalityCompanyChinaHotelsInformationCorporationbrand essay, Industrybrand essay, Brand.
This paper attempts brand essay establish the impact of CSR on brand image. CSR has grown over the brand essay, and many corporate companies have adopted it to create positive public relations and consequently improve their profits.
The paper contains the methodology used to collect data, both primary and secondary. The literature review provides material on previous research was done and its implications. The article also provides a section on findings related to CSR and brand imaging. Is there a relationship between CSR and brand image? Does improving CSR influence the brand image? Is CSR significant in brand imaging? Background CSR has grown over the years in the corporate world.
The adoption of CSR in the Chinese hospitality industry has greatly influenced its growth. There is a great brand essay between the CSR activities of a company and the impression of potential and actual customers towards it. Baron and Maxwell state that companies actively involved in CSR activities have a greater acceptance by the surrounding communities and their customers in general. Industries running community-based programs get more support from their communities.
CSR initiatives put up by a company attract potential customers, brand essay. Chinese hotels ranging from the five-star hotels to those locally based have adopted CSR practices that benefit their society. The topic will focus on the Chinese hospitality industry concerning CSR Rationale The purpose of this paper is to evaluate the impact of CSR on brand brand essay. Aim and Objectives Literature Review Corporations aim to generate profits, brand essay, but society expects them to operate in socially responsible ways.
The expectation of the corporation to corporations has pushed them to establish social and environmental goals Gu, Companies have expanded their mission to encompass programs that geared towards the well-being of society, brand essay. Hotels in China have adopted CSR strategies to benefit the communities. For instance, Shangri-La Hotels and Resort runs the Care for People Project.
The project focuses on the healthcare and education for children. Marriot hotel in China also runs CSR initiatives geared at the environmental and social wellbeing of society. The brand essay uses biodegradable laundry bags, showerheads that use less water and energy conserving light bulbs, brand essay.
The CSR strategies of these hotels have contributed to their great success. The diagram also indicates with an increased CSR activities comes an improved brand image. Customers will be attracted to a company that carries out effective CSR programs than those that do not do anything regarding CSR.
A company with increased CSR activities will gain more popularity and good image to its surrounding community and potential customers. In the method of data collection, the paper focuses on research philosophy, research strategies, brand essay, and data collection.
Research Philosophy This paper aims to establish the impact of CSR on brand image. The context covers the hospitality industry of China. For data to be collected, intensive interviews have to be done in addition to literature. The employee fraternity of most Chinese hotels will be instrumental in providing primary data Wang, This research uses both inductive and deductive approaches.
The deductive approach will use various literature and other secondary sources to provide information that will brand essay useful in deriving a conclusion and recommendations Xu, The inductive approach will help in collecting primary data that brand essay involve interviewing employees, actual customers, and the surrounding community.
Data collected here will help in deriving an assumption for the research. Data collected was both primary and secondary. Interviewing customers and the surrounding communities will generate primary data while literature from books and journals provided secondary data. Ali, brand essay, F. An Integrated Model of Service Experience, Emotions, Satisfaction, and Price Acceptance: An Empirical Analysis in the Chinese Hospitality Industry. Barron, P.
International Journal Brand essay Contemporary Hospitality Management, 5 5. Cherapanukorn, V, brand essay. Corporate Social Responsibility Brand essay and Sustainability in Asian Luxury Hotels: Policies, Practices and Standards.
Asian Social Science ASS, 10 8. Gu, Z. The Chinese lodging industry: brand essay and solutions.
Int J Contemp Hospitality Mngt International Journal Of Contemporary Hospitality Management, 15 7— Levy, S. An Analysis of CSR Brand essay in the Lodging Industry. Journal Of Hospitality and Tourism Management, 18 1— Liu, F. The impact of authentic leadership on employees' work engagement: A multilevel study in Chinese hospitality industry. MartÃnez, P. Explaining Consumer Behavior in the Hospitality Industry: Handbook Of Research on Global Hospitality and Tourism Management, — Othman, N.
Corporate Social Responsibility CSR activities, brand image and hotel guest retention. Synergizing Creativity And Innovation in Research Hospitality and Tourism, 17— Wang, S. Chinese Strategic Decision-making on CSR. Xu, Y. Int J Contemp Hospitality Mngt International Journal Of Contemporary Hospitality Management, 26 6— We accept sample papers from students via the submission form.
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LEARN MORE. Introduction This paper attempts to establish the impact of CSR on brand image. Research Questions Is there a relationship between CSR and brand image? Context of Topic The topic will focus on the Chinese hospitality industry concerning CSR Rationale The purpose of this paper is to evaluate the impact of CSR on brand image. Findings and Analysis The diagram also indicates with an increased CSR activities comes an improved brand image. Methodology In the method of data collection, the paper focuses on research philosophy, brand essay, research strategies, and data collection.
Research Approach and Strategy Brand essay research uses both inductive and deductive approaches. Data Collection Data collected was both primary and secondary.
Conclusion References Ali, F. Data Collection. Contemporary Art, brand essay. Social Responsibility. Environmental Justice.
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Feb 16, · What is a brand? Describe the value of branding for both the buyer and the seller. Brands hold great meaning and value for both the buyer and the seller. Brands are centred on what the seller promises to deliver to its customers and the consumer’s expectations of a particular product Nov 26, · This paper aims to establish the impact of CSR on brand image. The context covers the hospitality industry of China. For data to be collected, intensive interviews have to be done in addition to literature. The employee fraternity of most Chinese hotels Excerpt from Essay: Branding is a critical source of competitive advantage for firms. It is one of the only sources of sustainable competitive advantage, because your competitors can never duplicate your blogger.com paper will explore the value of branding, to highlight the ways that a company can create, reinforce and leverage its brand to enhance corporate value
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